Lear Capital
Lear Capital Flipbooks
Project Overview
Lear Capital was looking for a more interesting way to distribute information to potential customers interested in investng in gold an silver. They were looking for a way to keep the customer engaged as they learned the benefits of investing in precious metals.
Lear Capital and Craft Promotions reached out to 42 milligrams to create a flipbook that could incorporate video, animation, and user interactivity while maintaining the look at feel of their print brochures.
Solution
The 42 milligrams development team created a proof of concept flipbook that met all the requirements within 3 business days. After the demo was reviewed, our team was awarded the project and production started on the first brochure. The first brochure was a 21 page flipbook and was released to the sales team as a pilot in 2018. After the wide acceptance of the pilot digital brochure, as well cost savings over print, the sales team requested that all print brochures be converted to digital as an additional tool for distributing information.
Features and Benefits of the Digital Brochure
With each brochure created, the amount of print collateral needed was reduced. This translated to a huge cost savings for Lear Capital. In additon, the cost of
each new brochure went down since each feature was built as a re-usable control. There are several advantages to digital brochures; Important updates can be made
and distributed within minutes of changes being made, and data can be fetched and displayed in real-time. In adition to these benefits, brochures includes each of
the features listed below:
About the Client
Lear Capital is America's highest rated Precious Metals Investment Dealer for the third year in a row with the highest customer satisfaction. With over $2B in precious metals transactions since 1997, Lear Capital means business. Maintaining a best-in-class 98.4% aggregate customer satisfaction rating.
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